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Columnline

Construction and real estate

AI sales, marketing, ops. Built for you. Run by us. 

Websites, ads, social, pursuits, bids, submittals, leases. All on one AI-native system that we run for you.

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  • Heritage Lofts, a brick apartment building in autumn, owned by Real Estate Alpha.
    Real Estate AlphaAcquisitionsDeals underwritten in 2-4 min
  • Red and blue valve assemblies in a mechanical room, supplied by CapFlo.
    CapFloQuotesSame-day quotes from the takeoff
  • An aerial view of Rincon Homes townhomes in Carlsbad at sunset.
    Rincon HomesInsurance compliance3,977 certificates tracked
  • A two-story DCI Group building with a glass front and a landscaped walk.
    DCI GroupOutbound$420M backlog, about 3x usual
  • North Troy townhomes on a clear autumn day, leased through Renewed Tours.
    Renewed ToursRenter siteNew leads reached in 6.6 min
  • The completed 11 E Lenox mass timber building in Boston, an H+O Structural Engineering project.
    H+O StructuralDeveloper leadsProjects found before the permit
  • Red gate valves on pallets in a CapFlo warehouse.
    CapFloO&M manuals9 O&M manuals accepted
  • A mountain home in the Aspen woods at sunset, managed by Premier Group.
    Premier GroupBookkeeping6 months of books caught up
  • An excavator bucket on a cleared Rincon Homes site.
    Rincon HomesBid levelingEvery bid lined up, line by line
  • A commercial meeting space furnished by Phelan’s Interiors.
    Phelan’s InteriorsBuyer researchAbout $160,000 from one buyer
  • Stacked blue PVC pipe in a CapFlo yard.
    CapFloSubmittals21+ packages across six jobs
  • A furnished living room in an Ohio apartment leased through Renewed Tours.
    Renewed ToursVideo toursLive video tours for renters
  • An aerial view of a pond and aspen trees on land Premier Group manages.
    Premier GroupWildfire risk2.5M parcels pre-assessed
  • A six-story mass timber building on a Boston street, engineered by H+O.
    H+O StructuralOutbound9 dossiers in one week
  • An aerial view of Rincon Homes along the coast above Carlsbad.
    Rincon HomesPlan checkRepeat city comments caught early
  • A row of new Rincon Homes townhomes at dusk.
    Rincon HomesSubcontractor paperwork118 subs kept current

The AI team for constructionand real estate firmsthat move fast.

Run like a firm twice your size. No new hires, and nothing new for your team to manage.

Which used to take one of my VAs hours to do. And now when we get a new deal, it’s underwritten in a couple minutes.
Justin SpillersCo-Founder, Real Estate Alpha
  • CapFlo
  • Atria VA
  • Premier Group
  • PPC Insulators
  • Rincon Homes
  • Phelan’s Interiors
  • VSF Rentals
  • Alpha Painting
  • DCI Group

How it works

We build all of this, and we run it all for you.

Every part, one at a time, and what it looks like in your account.

  1. 01

    Pursuits

    A pursuit is a project worth chasing. We find it early, research it, and tell you who to call.

    Example: the Pursuits screen in the Columnline app, 1 of 2, with made-up data.
  2. 02

    Leads

    Every person worth talking to, in one list. From your website, your outreach and our research.

    Example: the Leads screen in the Columnline app, 1 of 2, with made-up data.
  3. 03

    Outreach

    We run your outreach, your nurture and your follow-ups. On schedule, in your voice.

    Example: the Outreach screen in the Columnline app, 1 of 2, with made-up data.
  4. 04

    Sites

    Your website, run for you. Every lead tracked back to where it came from.

    Example: the Sites screen in the Columnline app, 1 of 2, with made-up data.
  5. 05

    Content

    Social posts drafted, sent to you for a yes, then published.

    Example: the Content screen in the Columnline app, 1 of 2, with made-up data.
  6. 06

    Ads

    Your ads in one list, with what each one costs and what it brought in.

    Example: the Ads screen in the Columnline app, 1 of 2, with made-up data.
  7. 07

    Analytics

    Every visit, lead, call and signed job counted in one place, so you know what is working.

    Example: the Analytics screen in the Columnline app, 1 of 2, with made-up data.
  8. 08

    Materials

    Proposals, one-pagers and research, made for each deal and kept in one place.

    Example: the Materials screen in the Columnline app, 1 of 2, with made-up data.
  9. 09

    Knowledge

    What your firm knows, in one place. Every answer starts from it.

    Example: the Knowledge screen in the Columnline app, with made-up data.
  10. 10

    Work

    The jobs only your firm does: quotes, insurance certificates, bid leveling, photo renderings. We build them and run them.

    Example: the Work screen in the Columnline app, 1 of 4, with made-up data.

Three ways to work with us

You don’t even have to log in.

It runs in the tools you already use.

  1. 01

    We just run it for you.

    Your team works with us by text, email and chat, in the tools you already use.

    GmailOutlookSlackMicrosoft Teams
  2. 02

    Log in when you need to.

    Your dashboards, analytics and custom screens are there whenever you want them.

  3. 03

    Use it from your own AI.

    Connect ChatGPT or Claude to our MCP server, and it can use every tool we build and every record we keep.

    Works with

    Your Columnline system

Industry native

An AI-native team that knows your industry.

Bids, submittals, leases, capital raises. We’ve built more than 350 AI solutions for construction and real estate firms, so yours starts from what already works.

Our team comes from top construction and real estate firms. So we hit the ground running instead of starting from scratch.

Results

Case studies from firms like yours.

DCI Group

Typically this time of year our backlog is around $130 million. It’s $420 million.
Wade HinerBusiness Development Manager, DCI GroupRead the story
Wade Hiner, DCI Group

Start with the job that eats your week.

30 minutes with Connor, our founder. You leave knowing what we would build first for your firm, whether you hire us or not.

Connor JohnsonConnor JohnsonFounder
Book a call

Questions

Questions, answered.

What it is

  • So what exactly is Columnline?

    An AI-native service company. You tell us the outcome you want, we build the system that gets it, and we run it for you. Our software is how we deliver that work, and a handy home for what we run, like your dashboards, dossiers and analytics. Behind it, we connect to the tools you already use, so nothing has to move.

    1. 01You name the outcome
    2. 02We build the system
    3. 03We run it and report back
    Book a call
  • Why hire one firm instead of five?

    Most firms piece this together from a stack of vendors and freelancers. We cover all of it, with one team you can call. Your website, social, ads, outbound and reporting share one list of leads, so nothing falls between vendors.

    • WebsiteA designer, then nobodyRun every week, every lead tracked
    • SocialA freelancer, when they canDrafted, approved, posted on schedule
    • AdsAn agency with its own reportSpend tied to the leads it brought in
    • OutboundA rep and a spreadsheetCampaigns run, replies sorted for you
    • ReportsAn analyst, once a monthFirst visit to signed job, always current
    • SystemsA software shop and a long quoteBuilt from what already works for firms like yours
    • One team builds and runs itOne system, in the tools you haveOne call a week
    Book a call
  • How do all the pieces fit together?

    Most agencies run one piece out of a spreadsheet. We build the whole thing and run it as one system, so every lead, job and answer makes the next one better.

    1. 01 · Bring them in
      • Pursuits
      • Outreach
      • Website
      • Ads
      • Content
    2. 02 · One list
      • Leads
    3. 03 · Do the work
      • Proposals
      • Your jobs
        • Quotes
        • Submittals
        • Photo renderings
        • Insurance certificates
        • Bid leveling
        • And the jobs only your firm does
    4. 04 · Measure it
      • Analytics
    5. 05 · Remember it
      • Knowledge

    What your firm learns goes back into the next pursuit, post and quote.

    Book a call
  • Who do you work with?

    Bids, submittals, leases, capital raises. We’ve built more than 350 AI solutions for construction and real estate firms, so yours starts from what already works. Our team comes from top construction and real estate firms. So we hit the ground running instead of starting from scratch.

    • Builders and contractors
    • Developers
    • Engineers
    • Suppliers
    • Property managers
    • Real estate investors
    Book a call

Price and fit

  • How are you priced?

    A flat monthly retainer to build and run the system, set once we know the scope: your team, your volume and the work you want covered. You get a team that runs your website, ads, content and more. What we build, we keep running, so the value compounds while the retainer stays the same.

    What runs for youYour retainer, the same every monthIllustration
    1. WebsiteQ1
    2. WebsiteAdsQ2
    3. WebsiteAdsOutboundQ3
    4. WebsiteAdsOutboundQuote deskQ4
    Book a call
  • What if we don’t need all of this?

    That’s fine. We run exactly what you need and nothing more, and you never pay for a piece we don’t run. Not running ads? You won’t pay for ads. If you want a piece later, it’s ready, and we’ll show you how firms like yours use it before you decide.

    • Website
    • Content
    • Outbound
    • Quotes
    • Ads (not included)
    • Renderings (not included)
    Book a call
  • We don’t have many systems. Can you still help?

    Yes. You don’t need any systems to start. Plenty of firms start with an inbox and a few spreadsheets. We’ve seen which tools work for firms like yours, so we set those up and run them for you.

    1. 01An inbox and a few spreadsheets
    2. 02We set up what fits
    3. 03We run it for you
    Book a call
  • Which uses of AI fit our firm best?

    We’ve built more than 350 AI solutions for construction and real estate firms, so we know which ones pay off. Before we start working together, we’ll show you the ones we would build first for your firm.

    • Quotes
    • Submittals
    • Insurance certificates
    • Bid leveling
    • Leasing follow-up
    • Outbound
    Book a call

How we work

  • We have a lot of projects. How do you manage them?

    In the open. Your account shows what we’re working on, its priority and its stage, at any time. We run one to three main projects, depending on our agreement, with a few smaller flex projects alongside. Behind them sits a queue of the best next things. Move us from one project to another whenever priorities change, or ask us what we would move.

    MainOne to three
    • Quote deskBuilding
    • WebsiteRunning
    FlexSmaller, alongside
    • Insurance certificatesTesting
    • Monthly reportDone
    QueueBest next things
    • Bid levelingNext
    • Photo renderingsNext
    • Outbound to owners’ repsNext
    What you see in your account. Move any card, any time.
    Book a call
  • Can you own an outcome for us?

    Yes. We can run and own an outcome for you, not just a task: your social media, your advertising, your website, your outbound campaigns and more. You see the number we are working toward and where it stands.

    • Social media
    • Advertising
    • Your website
    • Outbound campaigns
    • And more
    Book a call
  • We already have consultants we like. Do they have to switch to your system?

    No. We work well alongside them. We connect to the systems you already use, and we use ours to manage the work around them. Clients often give us room to steer their media buyers toward the creative the numbers say will earn the next dollar.

    1. 01Your consultants keep their work
    2. 02We connect to the same tools
    3. 03We steer by the numbers
    Book a call
  • What if the AI can’t do part of the job yet?

    A person on our team does that part, so the work still gets done. You get the result either way.

    1. 01The AI does the routine part
    2. 02A person does the rest
    3. 03The work goes out
    Book a call
  • How do we get started?

    Book a call. We look at how the job gets done today and where the time goes. Then we show you what we would build first, build it, and run it for you.

    1. 01Book a call
    2. 02We map the job
    3. 03We build it
    4. 04We run it
    Book a call

Your tools and your team

  • How does our team actually use it?

    Your team just sends an email, a text or a chat message, the way they would to a coworker. We build and run what answers it, and the answer comes back in your own format. It all runs in the email, CRM, spreadsheets and website you already use, so your team has nothing new to manage.

    Search mailExample

    Pricing: Hillside takeoff

    Inbox
    MR
    Mike Reyes <mike@yourfirm.com>9:12 amto quotes@yourfirm.com

    Need pricing on the attached takeoff for the Hillside job.

    Hillside takeoff.pdf2.4 MB
    Quote desk <quotes@yourfirm.com>2:40 pmto Mike Reyes

    Quote attached, in your format. Two items need your pricing call, flagged on page 2.

    Hillside quote.pdf186 KB
    Book a call
  • Do we have to log in or learn new software?

    No. Our team runs the work and you see the results, mostly by email, text or chat. Every lead, site, document and job is also in your own account whenever you want to look.

    • Gmail
    • Outlook
    • Slack
    • Microsoft Teams
    Book a call
  • Do we have to move everything over to your system?

    No. Leave your things where they are. If something does need to move, we move it. Give us access, even a browser login, and we take care of it. Nobody retypes anything.

    1. 01Give us access
    2. 02We connect, or move what must move
    3. 03Nobody retypes anything
    Book a call
  • Does it work with the tools we already have?

    Yes. Your email, your CRM, your spreadsheets, your website. Already have a tool? We connect to it. Missing one? We set it up and run it for you.

    • Excel
    • Google Sheets
    • Google Drive
    • Dropbox
    • HubSpot
    • QuickBooks
    Book a call
  • We already use ChatGPT or Claude. Does it work with that?

    Yes. Connect ChatGPT, Claude or your own AI program through our plugin and MCP server, and ask it about your leads, pursuits and jobs. It sees what we run for you, even the parts not set up in your own systems yet.

    • MCP server
    • ChatGPT
    • Claude
    • Your own AI program
    Book a call
  • We’re choosing between Claude, ChatGPT and Gemini. Can you help?

    Yes. We compare them on your own work, set up the agreements for you, and train your team on the one you pick.

    1. 01Compare them on your work
    2. 02Set up the agreements
    3. 03Train your team
    Book a call
  • Can you train our team to use AI better?

    Yes. We run training on the AI tools your team uses, at no cost, built around your own work so it sticks.

    1. 01Your tools
    2. 02Your real work
    3. 03Your team, trained
    Book a call